The trend towards using social media is growing in the legal industry as law firms begin to try out various platforms such as LinkedIn, Twitter, Facebook and blogs. But to what extent is the use of social media an integrated part of law firms' marketing and business development strategy?
A new study commissioned by LexisNexis®
and undertaken by Burson-Marsteller builds a broader understanding of some of the key trends in the use of social media that are taking place in law firms globally.
The study "Global Social Media Check Up: A global audit of law firm engagement in social media methods
" examines how international law firms are engaged in using social media to help reach target audiences, maintain their competitive position by generating new business and identifies best practices.The study covers:
- An audit of social media tools used by top law firms in key cities across the world.
- An analysis of differences in use between regions.
- Influence on business development efforts and communications with clients.
- Best practice tips for law firms using social media.