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Global Social Media Use in The Legal Industry

The trend towards using social media is growing in the legal industry as law firms begin to try out various platforms such as LinkedIn, Twitter, Facebook and blogs. But to what extent is the use of social media an integrated part of law firms' marketing and business development strategy?

A new study commissioned by LexisNexis® Martindale-Hubbell® and undertaken by Burson-Marsteller builds a broader understanding of some of the key trends in the use of social media that are taking place in law firms globally.

The study "Global Social Media Check Up: A global audit of law firm engagement in social media methods" examines how international law firms are engaged in using social media to help reach target audiences, maintain their competitive position by generating new business and identifies best practices.The study covers:
  • An audit of social media tools used by top law firms in key cities across the world.
  • An analysis of differences in use between regions.
  • Influence on business development efforts and communications with clients.
  • Best practice tips for law firms using social media.

Resources for Download

Download the infographic, summary or full report for free.

Summary report and Infographic
The summary report and infographic highlight some of the study's findings in relation to:
  • Social media platforms used
  • Conversation quality
  • Key regional differences

Full report
The full report examines the use of social media platforms by international law firms and provides some best practice methods to help law firms structure and develop effective social media strategy.
White Paper
The white paper examines how social media is changing the competitive landscape in the legal sector and how it will become a vital element in law firm's business development strategies.


Watch presentations by lawyers, debating the practicalities of using social media.

Danvers Baillieu, Co-Founder of Bootlaw and Senior Associate at Pinsent Masons, discusses the practicalities of using social media as a platform to drive new business for your law firm.

Findings from the Global Social Media Check Up.
Bryn Hughes, Marketing and Communications Manager at LexisNexis Martindale-Hubbell and Heleana Quartey, Senior Associate at Burson-Marsteller present the findings of the Global Social Media Check-Up audit.

Q&A with Emma Woollcott
Q&A with Danvers Baillieu
Danvers Baillieu and Emma Woollcott, Associate at Mishcon de Reya answer questions on a range of issues facing Law Firms in the implementation of their social media strategies including considerations for social media policies, procedures and staff training.